LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and online content providers